Temple's "Rating the Intelligence of Personal Digital Assistants" Yet despite the self-awareness around using voice search in public, many are willing to break through these barriers. Our data also showed that 13% of respondents were willing to give commands to their phone when in a public restroom! Smart speakers: Amazon Echo and Google Home Amazon launched its "smart speaker" in 2014, but now it's starting to really catch on. In May 2017, eMarketer released data indicating that “[t]he total number of Americans using voice-activated assistants will reach 35.6 million this year, a whopping 129% year-over-year jump.” They also shared data on the estimated market share: Sharee smart speaker market Global
Market Insights predicts that smart speakers will be a $13 billion market by 2024. How quickly these devices can become available in international markets will limit how quickly they grow, but I still expect their growth rate is impressive. What makes these how raster to vector conversion devices so great is that they're powered by Alexa (for the Echo) and the Google Assistant (for Google Home). These personal assistants are at the heart of their functionality. digital personal assistants The sale of smart speakers is indeed interesting to follow, but the driving forces are broader than that. The idea of having a personal assistant on a smartphone has been around since
the launch of Siri in October 2011. Google Now came shortly after in 2012 and has since been replaced by the Google Assistant. Microsoft's Cortana made how its first appearance in 2013. The Google Assistant is what powers the Google Home device, and it's also available on Android and iOS phones. What makes this interesting is that the goal is for every user to have an assistant accessible from all your devices: Here's your preview of what to expect next month at SMX East Posted: 2020-11-18 SMX Participant Participating in SMX is a bucket list item for many search marketers. Join us October 24-26 in